Winds of change
The world continues to change faster than ever before. It is of course amazing that you can watch content on your iPad, Android smartphone or any other device, but what is even more amazing is how people’s behaviors and ways of consuming content are changing as well. There was a lot of coverage last week about the PIPA and SOPA antipiracy bills in the US, after both were effectively stopped after a large amount of protests not only from businesses, but from consumers and viewers who felt that the language of the bills could pose a threat to an open internet.
The piracy legislation debate is a complicated one, and we as a media company are of course interested in legitimate solutions which benefit the industry as a whole. But our view has always been that the way forward is by offering our customers interesting and attractive legitimate high quality services, like our own Viaplay. One of our core rules at MTG is “see your customer”, and I continue to believe that if you offer what your customers want, they will be happy to pay for it because it provides them with value, saves them time and effort and makes their lives more interesting. There are plenty of examples out there that prove this, and I am convinced that the media industry players who continue to develop their offerings, adapt and embrace change and the many opportunities it brings will continue to thrive in the future as well.
Hans-Holger Albrecht
